Tom and Jerry

So much of “technological advancement” is eerily similar to Tom and Jerry.

Consider how marketing has been impacted over the years:

• Internet 1.0 => Spammy Website “Brochure’s”.
• Email => Spammy ads sent directly to your email instead of just your physical mailbox.
• Social Media => Spammy “posts” which get in the way of following people and topics you actually care about.

The result is always about the same. At first, you have some success because it’s novel. Then, the market becomes saturated, and your content is trashed via flamethrower, discarded faster than an anvil falling from a cliff, and has about the same effect as Tom attempting to blow yet another stick of dynamite.

Why?

Well… maybe the tool isn’t what makes marketing great.

Maybe if you send spam, even if it’s directly into someone’s augmented reality, people eventually see that it is just spam.

Maybe, spam just doesn’t work.

Technology will not magically make something which is fundamentally wrong work. All it can do is enable you to do whatever you are currently doing faster and more efficiently.

Stop playing cat and mouse. Take a step back to be able to see the true gameboard, and start learning the rules of the game.