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Fear Loves Ambiguity

Oddly enough, when you cast a light onto your fear, a few things become clear:

  • The actual potential loss isn’t as high as it felt
  • The actual probability of a loss isn’t as likely as it felt
  • There are actual contingency plans which would make the risk far smaller which wasn’t how it felt

Fear is a feeling. And, it’s an important one too. It helps our plans become even more bullet proof.

But… to truly use it well, you need to define it.


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