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You give them life

Just One More

Perfectionism is inherently self-destructive. Especially so in software.

There can always be more features added, more polish added to the user interface, more speed squeezed out, more, more, more…

Until you have a paying user, more does absolutely nothing for you.

Perfectionism, more often than not, is a proactive form of procrastination. It delays the important work for something adjacent to limit the guilt.

So… when you are reaching to push for one more thing, ask yourself… what important work am I avoiding?

Here are some of the common ones:

  • Market Research
  • Marketing
  • Sales
  • Acting on pre-mortem plans

Just build it and, sadly, they won’t come.


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