Newsletter • 2024-01-16

What if it goes wrong?

So, what if it goes all wrong?

  1. What’s the absolute worst that could happen?
  2. How likely is it to happen?
  3. What can you do to make it less likely?
  4. What can you do to make the impact smaller?
  5. Repeat.

Asking, “What if it goes wrong” is not a bad thing.

Being afraid of the answer and follow-up questions is.

Like this? Join the newsletter.

Get practical insights on turning product backlogs into revenue streams, delivered weekly.