Playbook 02 - Operating Values

Playbook 02 - Operating Values

September 7, 2021


We have 3 main themes here at Aidia:

  1. Energy
  2. Intelligence
  3. Integrity

These themes help to inspire our operating values:


  1. Consistency over Spurts (Slow and Steady Wins the Race)

Anyone can occasionally do something crazy and wild. That is usually followed by a resting period where nothing happens.

We believe in the old maxim that slow and steady wins the race.

  1. Chin Up.

We keep a positive outlook of ourselves, our clients, and the world around us. Staying positive does not mean we ignore reality, but that we look to see how we can shape our current position into a better one tomorrow.

  1. Moving Ships Can Turn

We do everything to keep improving - ourselves, our products, our relationships with our clients. This allows us to stay nimble and progressing forward.


  1. Wise over clever

Clever code is cool - until you need to change it later. Wise code may look boring and intuitive. That's code that will last forever.

  1. Increase value every iteration

Increasing the value of the product every iteration enables us to continue to make progress in the areas that counts for our clients.

  1. Fear fear

Fear prevents necessary change. But, typically not making the change is far worse than the change itself. We will not fear fear.


  1. Fail fast (and embrace it)

Change happens after failure - it's been said that mastery comes after 10,000 hours. We believe it comes after 10,000 corrected mistakes.

  1. Show up prepared to own the day

Showing up is 75% of everything we need to do. 75% is being prepared for success and failure. 75% is owning our successes and failures. 100% only comes when you have all 3.

  1. Friends over pals

Pals are there when times are good. Friends are there when times are rough. Pals won't help you improve, friends will help you become your best self.

Major thanks to for serving as an amazing jump pad.

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